About This Course
The digital marketing industry is growing rapidly. With 82% of consumers researching products online before buying, businesses need skilled digital marketers to reach and engage their target audiences effectively.
At WELLS ICT HUB, our Digital Marketing course covers every major channel — SEO, social media, email, paid advertising, and analytics. You'll learn practical strategies that work for Nigerian businesses and global brands alike.
Whether you want to market your own business, work for a company, or build a freelance career, this course gives you the tools and knowledge to succeed in the digital economy.
Course Curriculum
Module 1: Marketing Foundations
Getting Started with Digital Marketing
Introduction to Digital Marketing
Marketing Fundamentals
Marketing Research & Strategy
Target Audience & Buyer Personas
Content Marketing Strategy
Module 2: SEO & Search
Search Engine Optimisation (SEO)
On-Page & Off-Page SEO
Local SEO for Nigerian Businesses
Keyword Research & Strategy
Google Search Console
How to Remove Spam Traffic
Module 3: Social Media & Ads
Social Media Marketing
Facebook & Instagram Ads
Google Ads (AdWords)
Email Marketing Campaigns
Influencer Marketing
Video Marketing & YouTube
Module 4: Analytics & Growth
Google Analytics
Tracking & Conversion Optimisation
A/B Testing
Marketing Automation
Reporting & KPIs
Building a Digital Marketing Portfolio
What You Will Achieve
Rank websites on Google with SEO
Run profitable Google and Facebook Ads
Grow brands on social media
Build and execute email campaigns
Measure and optimise marketing performance
Market your own business or work for clients